

While we understand that perception might make for good movies, like Taken (2008), it’s wholly untrue! In reality, Albania is a beautiful and incredibly safe place to visit and live,” the campaign says, referring to the country’s “beautiful nature, hospitality and eternal traditions”. “In popular culture, Albania has been coloured as a haven for thugs, criminals and gangsters. This problem with image is one of my priorities. He told the Telegraph: “I am really sorry that there is a novel with this information that creates such negative perceptions for my country. Qirjako Qirko, the Albanian ambassador, said the depictions are “totally unrealistic”. When she watches Maxim pay for something using a credit card, she marvels: “Your card is magic.” Her upbringing is portrayed as so remote from the modern world that she refers to smartphones as “clever phones”. Alessia is being forced to marry him by her father. She escapes from them, only to be dragged back to her village by her fiance, another violent thug who demands that she does as he says like “a traditional Albanian wife”. It transpires that Alessia is a victim of sex trafficking, smuggled into the UK by gangsters from her home country. The central romance in The Mister is between an English aristocrat, Maxim Trevelyan, and his impoverished Albanian cleaner, Alessia Demachi. What she perhaps did not expect was that her critics would include Albania’s ambassador to the UK, who has expressed his dismay at the novel’s negative portrayal of his countrymen.

When EL James released The Mister, her follow-up the Fifty Shade series, she may have been braced for some bad reviews.
